Developing Successful Marketing Strategies

What's your organization's marketing strategy?Does your company meet real life marketingchallenges head on and with success?

This bookprovides a unique approach by using your organization'smission and vision statements to guidethe development of marketing goals, strategies,and tactics.

It uses real market examples to demonstratethe development of effective marketingstrategies. Central to the development of marketing strategyis the use of the marketing mix of price, place,product, and promotion.

This book neatly weavesthe process of developing such a marketing strategywith examples given to clarify the theories andguide the reader through the strategic marketingplanning process. If you are a manager, business student, or an executive,this book will help you grow an establishedbusiness or start a new one with smart managementtechniques and processes that are criticalto executing successful marketing strategies.

Theexamples used are from large and small organizationsin which the author was personally involved.