Membership marketing in the digital age : a handbook for museums and libraries

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions.

The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age.

Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:*Member acquisition*Membership planning and projections*Membership retention and renewals*Membership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country.

Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.