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Image for L'analyse Strategique De Trois Groupes: Danone, McDonald's Et Salomon
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L'analyse Strategique De Trois Groupes: Danone, McDonald's Et Salomon

Richard Siorak, Siorak
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Les ouvrages de strategie sont tres nombreux, mais les etudes de cas sont plus rares. Or pour bien comprendre les concepts de l'analyse strategique, il est indispensable de disposer de quelques illustrations claires de leur application et de leur operationnalite.

Cet ouvrage presente trois etudes de cas (Danone, McDonald's, Salomon), qui permettront aux etudiants de voir comment on peut utiliser ces concepts pour analyser la realite de la vie des entreprises et des groupes aujourd'hui.

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Product Details
Harmattan
2336719959 / 9782336719955
eBook (EPUB)
08/02/2015
French
210 pages
Copy: 10%; print: 10%
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