Marketing for architects and engineers: a new approach

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s.

Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments.

In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future.

This book does just that.