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Image for E-Commerce Trends in China: Social Commerce, Live-Streaming Oder New Retail
Preview with VLeBooks

E-Commerce Trends in China: Social Commerce, Live-Streaming Oder New Retail (1st Aufl 2021st edition)

Richter, Christina
Part of the Essentials series
See all formats and editions

E-Commerce hat einen langen Weg zuruckgelegt - von Katalogen mit Bestellung per Fax hin zur Ein-Klick-Bestellung mit Lieferung am selben Tag.

In China machen mobiles Konsumverhalten, der Wunsch nach Unterhaltung und eine omniprasente Infrastruktur fur mobiles Bezahlen den lokalen Einzelhandelsmarkt aus.

Auch die Verknupfung von Online und Offline gehort zum Alltag dazu und Social Commerce und Livestreaming sind heute die beste digitale Nachahmung des klassischen Stadtbummels.

Und dabei sehr popular.

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Product Details
Springer
3658333456 / 9783658333454
eBook (Adobe Pdf, EPUB)
23/04/2021
German
52 pages
Copy: 10%; print: 10%
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