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Event marketing (Second edition.)

Rinallo, Diego

See all formats and editions

What is the role of events in the marketing communication mix?

What goals can be legitimately attributed to events?

How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments?

How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book, written bearing in mind the knowledge needs of companies that want to employ events as part of their marketing communication mix.

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Product Details

Publisher/Imprint Bocconi University Press

ISBN/Ean8885486258 / 9788885486256

FormateBook (EPUB)

Dewey658.802

Published01/02/2018

Country of PubItaly

Book LanguageEnglish

Pages155 pages

Copy LimitsCopy: 20%; print: 20%

NotesAlso issued in print: 2017 Description based on information supplied online (viewed on June 20, 2022).

BIC KJS Sales & marketing, KNS Service industries