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Image for Strategic Management and Online Selling

Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods

Royer, Susanne
Part of the Routledge Advances in Management and Business Studies series
See all formats and editions

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, "Strategic Management and Online Selling" also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

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£131.75 Save 15.00%
RRP £155.00
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Product Details
Routledge
041534994X / 9780415349949
Hardback
658.872
05/05/2005
United Kingdom
English
224 p.
general Learn More
KC Economics, KJC Business strategy
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