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International Business

Rugman, Alan

See all formats and editions

International Business, 4/e Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets, such as Brazil, India and China.

The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Companion Website with Gracetracker: Student access card: Rugman: International Business, 4/e

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780273760979 to take you to the new version.

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Product Details

Publisher/Imprint Financial Times Prentice Hall

ISBN/Ean1405847212 / 9781405847216

FormatMixed media product

Dewey658.049

Published21/09/2006

Country of PubUnited Kingdom

Dimensions1360 grams

ReadershipProfessional & Vocational Learn More

BIC KJK International business