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Image for 50 Management Ideas You Really Need to Know

50 Management Ideas You Really Need to Know ([New] ed)

Russell-Walling, Edward
Part of the 50 Ideas You Really Need to Know Series series
See all formats and editions

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp.

In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates.

Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained.

Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

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Product Details
Quercus Publishing
1780875835 / 9781780875835
Paperback / softback
658
02/08/2012
United Kingdom
English
232 p. : ill.
22 cm
Previous ed.: published as 50 management ideas you really need to know. 2007.
KJM Management & management techniques
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