E-mail selling techniques (that really work!)

E-mail has revolutionised the way we do business. In "E-mail Selling Techniques", sales guru Stephan Schiffman addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. "E-mail Selling Techniques" offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines.

The essential book for sales professionals who rely on computers and portable e-mail devises to get the deal done.