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Image for Praxisleitfaden Aufbau und Ablauf einer Marktforschungsstudie

Praxisleitfaden Aufbau und Ablauf einer Marktforschungsstudie

Schneider, Willy
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Ablauf einer Marktforschungsstudie in acht Schritten: (1) Fremd- und Eigenforschung, (2) Primär- und Sekundärforschung, (3) Entwicklung geeigneter Messinstrumente, (4) Datengewinnung, (5) Feldphase, (6) Datenanalyse, (7) (Gegebenenfalls) Prognose, (8) Visualisierung und Präsentation der BefundeZielgruppen: - Studierende und Lehrende in Bachelor- und Masterstudiengängen, die sich mit dem Thema "Marktforschung" beschäftigen - Praktiker*innen aus Marketing, Vertrieb, Service und Marktforschung- Consultants und Marktforscher*innen

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£30.18 Save 15.00%
RRP £35.50
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Product Details
Books on Demand
3743189747 / 9783743189744
Paperback / softback
24/07/2019
112 pages
189 x 246 mm, 213 grams
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