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Image for Das Phanomen der Ruckverlagerung

Das Phanomen der Ruckverlagerung : Internationale Standortentscheidungen kleiner und mittlerer Unternehmen

Schulte, Anja
Part of the MIR-edition series
See all formats and editions

Die heutige Standortdebatte wird dominiert vom einseitigen Blick auf Unternehmen, die den Produktionsstandort Deutschland verlassen.

Doch gerade kleine und mittlere deutsche Unternehmen kehren aus dem Ausland auch wieder zuruck.

Anhand von zehn Fallbeispielen werden Problemlagen und Entscheidungsverhalten von KMU im Internationalisierungsprozess aufgezeigt.

Dadurch wird die starke Dynamik von Standortentscheidungen deutlich, die eine differenzierte Betrachtung der Globalisierungsbetroffenheit von KMU noetig macht.

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Product Details
Gabler
340912375X / 9783409123754
Paperback / softback
330
11/12/2002
Germany
315 pages, 17 Illustrations, black and white; XXII, 315 S. 17 Abb.
KC Economics, KJ Business & management, KJM Management & management techniques
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