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Image for The Marketing Game

The Marketing Game : How the World's Best Companies Play to Win

Schulz, Eric
See all formats and editions

This text shows how to reach more customers, enter new markets and grow your business - the three key needs of any organization.

The author demonstrates how to adapt the tactics of successful marketers to create marketing campaigns and outsmart competitors.

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£19.95
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Product Details
Kogan Page Ltd
0749431989 / 9780749431983
Hardback
658.8
01/01/2000
United Kingdom
English
xiv, 290p.
24 cm
research & professional Learn More
Originally published: U.S.: Adams Media, 1999.
KJS Sales & marketing
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