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Designing Competitive Strategies for Global Marketing

Parvatiyar, Atul(Edited by)Sheth, Jagdish N.(Edited by)Manrai, Ajay(Volume editor)Manrai, Lalita(Volume editor)
Part of the Research in Marketing series
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This is the 14th volume in a series of studies on research in marketing.

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£73.09 Save 15.00%
RRP £85.99
Product Details
JAI Press Inc.
0762305509 / 9780762305506
Hardback
658.8
16/10/1998
United States
268 pages
156 x 234 mm, 553 grams