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Communicating Fashion Brands

Shijian, Lin(Edited by)
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Communicating Fashion Brands is the finest compendium of fashion branding, interior design, and packaging to date.

The brand names features include both well-known, respected clothing and accessory lines worldwide and sophisticated up and coming labels.

From pop-up store decr, logo design and signage to ecofriendly reusable shopping bags, business cards, gift cards, hang tangs, and promotional materials, all designed elements together create fully-formed, unified identities.

Many of the store layouts within also include original architectural sketches, showing how each spatial design was brought from concept to completion.

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Product Details
Sendpoints
9881562589 / 9789881562586
Hardback
741.6
30/10/2012
Hong Kong
English
303 pages : illustrations (black and white, and colour)
29 cm
General (US: Trade) Learn More