From an Idea to Disney : How Imagination Built a World of Magic

From an Idea to Disney is a behind-the-movie-screenlook into the history, business, and brand of the worlds largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the worlds favorite mouse, Mickey!

';I only hope that we never lose sight ofone thingthat it was all started by amouse.'Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!

• Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!)
• Discover behind-the-scenes magic of how Walt Disney World is run.
• Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!