Advances in social media for travel, tourism and hospitality: new perspectives, practice and cases

Building on the foundations of Social Media in Travel, Tourism and Hospitality, this volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of relevant real-life case studies.

The use and implications of social media for both tourism supply (e.g. crowdsourcing, open innovation, SoLoMo applications, augmented reality and social media, big data analyses) and tourism demand (e.g. tourists 2.0, their profile, behaviours, motivation, value co-creation and innovation contributions) are examined.