The Business of Doing Good : Insights from one social enterprise's journey to deliver on good intentions

Is it possible to build a social enterprise organization that can deliver social value to poor and vulnerable communities whilst remaining sustainable in the billion dollar microfinance market?

AMK is a leading microfinancing organization in Cambodia that has grown rapidly since its inception ten years ago and now serves over 350,000 people in places where it is needed most.

This book explores the practical approaches the organization has taken and seeks to understand how such a business model can be used to balance both the achievement of social good and long-term commercial profitability.

It delves into the heart of AMK's operations to understand where there are tensions and trade-offs, and the choices (innovative, controversial and otherwise) that have to be made to operate successfully in both respects.

AMK's experiences provide a unique perspective and the lessons learned are a valuable contribution to the field of microfinance with broader relevance to other related industries.This book is important reading for microfinance bankers, practitioners, and researchers.