Innocent : the inside story of Innocent told from the outside (New ed)

Building a Brand From Nothing But Fruit. Innocent Drinks is a business phenomenon of the last decade.

Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005.

This is an updated edition of the story of how three college friends founded a smoothie drinks company and turned it into one of the best known brands of recent times.