Retail Management: : A Global Perspective Text and Cases

The book presents the subject of retailing from both academic and practical point of view by discussing retail in detail.

Through this text, the reader will learn what retailing is all about, what various retail formats are and how to become a successful retailer in the fast changing global market situations.

The book explores the core concepts of retail management, which are explained through numerous examples and case studies.

It provides an in-depth coverage of the various components of retail management that includes planning merchandise assortment, branding strategy, retail loss prevention, supply chain management, distribution management, human resource management, building customer relationship and competitive advantage.