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Image for Experiential marketing: a practical guide to interactive brand experiences
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Experiential marketing: a practical guide to interactive brand experiences (Second edition.)

Smilansky, Shirra
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This text looks at the new experiental marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives.

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Product Details
Kogan Page
0749480971 / 9780749480974
eBook (Adobe Pdf, EPUB)
658.827
03/12/2017
England
English
297 pages
Copy: 10%; print: 10%
Previous edition: 2009 Description based on CIP data; resource not viewed.
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