Handbook of Visual Communication : Theory, Methods, and Media

Visual communication has been experiencing an upswing in recent years and it is gaining academic credibility.

It is especially getting attention for its role in electronic and online media.

Providing a comprehensive book on visual communication research that has been done, its hope is to create more courses on the topic.

This text provides an overview of the research methodologies in visual communication and its approach includes an examination of the theories most common to visual communication, the traditional methodologies used in these theoretical areas, and innovative methodologies that extend the traditional research boundaries.

Visual Communication Research includes both theory-based and research/method-based chapters and is organized into sections that each include a theory-based chapter followed by several method-based chapters anchored in and illustrating applications of the theory discussed.

This book appeals to advanced students beginning to do research in visual communication, advertising, persuasion, and other media studies, as well as by researchers in these areas needing to understand various theories and applications for their work.