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The new relationship marketing: how to build a large, loyal, profitable network using the social web

Smith, MariKawasaki, Guy(Foreword by)
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A top social media guru shares the secrets to expanding your business through relationships.

People have always done business with people they know, like & trust.

That's the essence of 'relationship marketing.' The popularity of online social networking has caused a paradigm shift in relationship marketing.

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Product Details
Wiley-Blackwell
1118134982 / 9781118134986
eBook (Adobe Pdf)
658.872
15/10/2014
English
213 pages
Copy: 10%; print: 10%
Description based on print version record.