Submit an Enquiry or Call Us +44 (0) 1482 384660
Image for Strategic planning for public relations

Strategic planning for public relations (Fifth edition)

By: Smith, Ronald D. (Buffalo State College, USA)

1138282065 / 9781138282063
15 in stock Need More ?
United Kingdom
24 cm xxxiv, 540 pages : illustrations (colour)
Tertiary Education (US: College)  Learn More
Previous edition: 2013.

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns.

It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication.

Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves.

Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time.

It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.


KJC Business strategy, KJSP Public relations

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or, otherwise please click 9780367903848 to take you to the new version.

Title Unavailable: Out of Print

Other Formats