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Image for A practical guide to behavioral research : tools and techniques

A practical guide to behavioral research : tools and techniques (5th ed)

Sommer, Sommer
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The fifth edition of this popular research methods book emphasizes a hands-on, multimethod, interdisciplinary approach to behavioral research.

In this book, research is seen not as a remote activity of a white-coat priesthood, but as an approach that can be used by people in many fields to solve immediate problems and increase understanding of human behavior.

Numerous examples from different nations are provided throughout.

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£89.99
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Product Details
Oxford University Press Inc
019514208X / 9780195142082
Hardback
300.72
01/09/2001
United States
English
416p. : ill.
24 cm
academic/professional/technical Learn More
Previous ed.: 1997.
JHBC Social research & statistics, JMAL Behavioural theory (Behaviourism)
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