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Image for Wirtschaftspsychologie: Rahmenmodell, Konzepte, Anwendungsfelder
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Wirtschaftspsychologie: Rahmenmodell, Konzepte, Anwendungsfelder (1st edition.)

Spie, Erika
Part of the Edition Psychologie series
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Dieses Buch ist sowohl für Studierende des Faches Wirtschaftspsychologie, für Lehrende als auch für interessierte Praktiker gedacht.

Es bietet einen theoretischen Rahmen für das Fach und stellt wichtige Anwendungsfelder der Wirtschaftspsychologie vor wie z.

B. die Prozesse des Kaufens und Verkaufens, Arbeitslosigkeit und interkulturelles Handeln in wirtschaftlichen Kontexten.

Ebenso werden wirtschaftspsychologisch relevante psychologische Konzepte eingeführt.

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£32.00
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Product Details
De Gruyter
3486836641 / 9783486836646
eBook (Adobe Pdf)
01/01/2005
German
210 pages
Copy: 10%; print: 10%
JM Psychology
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