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Image for Contemporary Database Marketing

Contemporary Database Marketing : Concepts & Applications (Second edition)

Ruf, Kurtis D., Spiller, Lisa D.
See all formats and editions

This book provides a comprehensive, basic introduction to the world of database marketing.

Includes extensive exercises devoted to practical applications of concepts in the text.

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£66.99
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Product Details
Racom Communications
193319944X / 9781933199443
Hardback
658.84
30/08/2013
United States
English
360 pages
26 cm
Professional & Vocational/Tertiary Education (US: College) Learn More
Previous edition: 2002.
KJS Sales & marketing
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