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L'immateriel touristique

Clergeau, Spindler

Part of the Grale series

See all formats and editions

Quand Starbucks, Zara ou McDonald sont presents partout dans le monde, et quand les grands groupes hoteliers sont mondialises offrant des prestations standardisees aux touristes, que reste-t-il aux destinations pour se singulariser ?

Pour cela, les territoires doivent developper leurs atouts locaux identitaires, comme la gastronomie, l'artisanat, les arts techniques et traditions,...mais aussi l'authenticite, par tous les elements qui constituent L'immateriel touristique.

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Product Details

Publisher/Imprint Editions L'Harmattan

ISBN/Ean2336346060 / 9782336346069

FormateBook (Adobe Pdf)

Published01/05/2014

Book LanguageEnglish

Pages1 pages

Copy LimitsCopy: 10%; print: 10%

BIC JHM Anthropology, WTL Travel writing