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Image for 333 Keywords Marktforschung

333 Keywords Marktforschung : Grundwissen fur Manager (2013 ed.)

Springer Fachmedien Wiesbaden(Edited by)
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Von der Ablenkungsfrage über die Conjoint-Analyse und Matched Samples bis zum Zentralitätseffekt: Die Sprache der Marktforschung zeichnet sich durch unzählige Fachtermini und Anglizismen aus.

Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk.

Anhand von 333 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien der Marktforschung erläutert.

Die Erklärungen sind kompakt und verständlich formuliert und bieten somit Basiswissen für alle, die einen schnellen Einstieg in die Praxis suchen, sich für die Methoden der Marktforschung interessieren oder ihr vorhandenes Wissen auffrischen möchten.

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Product Details
Springer Gabler
3658035404 / 9783658035402
Paperback / softback
650
25/11/2013
Germany
197 pages, 1 Illustrations, black and white; IV, 197 S. 1 Abb.
148 x 210 mm, 454 grams
KJM Management & management techniques, KJSM Market research
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