Elevated Economics : How Conscious Consumers Will Fuel the Future of Business

An essential leadership guide for engaging the modern, socially responsible consumer. Consumers and investors have elevated their game. They have innovated. And now, leaders must innovate with them or face the consequences.

In this engaging and persuasive guide to a brave new world of conscious capitalism, business expert Richard Steel details the inevitability of change in our profits-focused, perpetual-growth capitalist model. Our world economy has become increasingly values-driven, and consumers have begun to do the one thing the capitalist engines of the last 150 years have always feared: care. And not just about price, place, product, promotion, and people.

The new P of business-purpose-was born from a dramatically informed, connected, and imperilled human race. With an eye toward the future of corporate sustainability, Elevated Economics provides leaders with:* crucial information on the rise of Environmental, Social, and corporate Governance (ESG)* informative, firsthand interviews with CEOs of successful corporations who actively follow the ESG model* the increasingly viable opportunities for Socially Responsible Investing (SRI)Steele maintains that ESG is not simply a burgeoning trend, and leaders must get on board or risk extinction