Media Relations for Nonprofits : 115 Winning Ideas to Improve Your Media Relations Efforts

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national newsInterviewsFree publicityWriting news releasesAvoiding common media mistakesHandling negative publicityResponding to reportersEmployee engagementMedia coverageOnline pressroomsRadio and TV exposureStrategic partnershipsHotsheetsMedia databasesSpecial eventsMedia buyersMedia archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.