Naming gift opportunities : how to successfully secure more naming gifts

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts.

It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift. Important topics covered include: Naming opportunitiesEssential elements of a named agreementValuing naming gift opportunitiesNaming policy considerationsNaming rights limitsGift appealDonor outreachNaming gift consequencesNamed sponsorship opportunitiesMinimum endowment levelsSpecial eventsNaming gift guidelinesNamed endowmentsNaming gift requirements Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.