Nonprofit Publications : What You Need to Know to Create Winning Publications

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications.

Topics include: Useful policies, guidelines and publication proceduresHow to produce quality annual reportsAdvice on writing and editing copyTips for taking, managing and incorporating photos and imagesNumerous layout and design ideasAdvantages of online publicationsOutsourcing considerationsEvaluating publication effectivenessEditorial calendarsEditorial evaluationIncreasing readershipSubmission guidelinesPublication underwritingStrategic partnershipsDirect mail"Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues."