Profitable direct mail appeals : planning, implementing, & maximizing results (Second edition)

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals.

It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and schedulingPersonal appealsBuilding mailing listsDonor outreachWriting calls to actionDirect mail testingTargeting specific groupsTestimonialsPledge formsResponse ratesAnalyzing resultsBounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.