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Image for Successful direct marketing methods

Successful direct marketing methods (8th ed)

Jacobs, Ron, Stone, Bob

See all formats and editions

The seventh edition sold over 11,000 copies. It includes new chapters on customer relationship management, direct marketing for consumer brands, and implementing global campaigns.

Bob Stone is the eight-time winner of the Direct Marketing Association's Best in Industry Award.

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Product Details

Publisher/Imprint McGraw-Hill Professional

ISBN/Ean0071458298 / 9780071458290

FormatHardback

Dewey658.872

Published16/12/2008

Country of PubUnited States

Book LanguageEnglish

Pages592 p.

Readershipresearch & professional Learn More

NotesPrevious ed.: Chicago, Ill.: McGraw-Hill, 2001.

BIC KJS Sales & marketing