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Smoke and mirrors : how to bend facts and figures to your advantage

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"Smoke and Mirrors" takes a comprehensive and entertaining look at how charts, graphs and diagrams can be used to massage a message in business, research or government without fibbing outright.

Using real examples from British and American newspapers, magazines, broadcasters and government ministries, it describes, explains and evaluates 57 different techniques of presenting information in a way that supports your angle.

Each technique is given a PDQ (potential deceit quotient) as well as an STD (sore thumb discount).

Droll and informative, "Smoke and Mirrors" is a perfect companion for: anyone who produces charts and graphs at work; anyone who has them thrust upon them; and, anyone wanting to read between the lines.

The company report may never look the same again.

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Product Details
A & C Black Publishers Ltd
0713679247 / 9780713679243
Paperback / softback
518.23
29/01/2007
United Kingdom
English
iv, 204 p. : ill.
24 cm
undergraduate Learn More
Innovative and entertaining. Ideal for deciphering company reports and the financial pages. Smoke and Mirrors is a provoking and entertaining read for managers, students, and spindoctors alike.
Innovative and entertaining. Ideal for deciphering company reports and the financial pages. Smoke and Mirrors is a provoking and entertaining read for managers, students, and spindoctors alike. JFD Media studies, KJP Business communication & presentation, PBKS Numerical analysis