Magazines : A Complete Guide to the Industry (2 Revised edition)

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution.

Looking at magazine publishing from the « micro view -- individual magazines -- to the « macro view -- industry trends, history, and issues -- this book contains chapters on how to launch a new magazine and write a business plan.

Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.