Giants of Enterprise : Seven Business Innovators and the Empires They Built

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S.

Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: .

George Eastman and his invention of the Kodak camera; .

Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; .

Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.