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Image for Virtual Reality im Tourismus : Wie VR das Destinationsmarketing verandern wird

Virtual Reality im Tourismus : Wie VR das Destinationsmarketing verandern wird (1. Aufl. 2019)

Aichner, Thomas, Maurer, Oswin, Nippa, Michael, Tonezzani, Stefan
Part of the Essentials series
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Die Autoren untersuchen in diesem essential, welche Rolle Virtual Reality zukünftig im Tourismus spielen wird.

Zu diesem Zweck vergleichen sie die beiden verwandten Technologien Virtual Reality und Augmented Reality miteinander und beschreiben aktuelle Anwendungsbereiche im Tourismus.

Anschließend werden 18 Prognosen – basierend auf politischen, ökonomischen, soziokulturellen und technologische Faktoren –  entwickelt, um die Frage zu beantworten, wie Virtual Reality die Auswahlentscheidung einer Tourismusdestination im Jahr 2025 beeinflussen wird.

Um das wahrscheinlichste Zukunftsszenario zu finden, bewerten Experten die Prognosen im Rahmen einer Online-Delphi-Studie. 

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Product Details
Springer Gabler
365823864X / 9783658238643
Paperback / softback
658.8
16/10/2018
Germany
61 pages, 10 Illustrations, black and white; IX, 61 S. 10 Abb.
148 x 210 mm
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