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Image for O problema do Primeiro Cliente nos mercados africanos

O problema do Primeiro Cliente nos mercados africanos

Toa Ernest, Gouri Bi
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O presente estudo apresenta o problema de cruzar as crencas tradicionais africanas e as praticas ocidentais importadas conhecidas como cientificas.

Esses dois modelos podem coexistir em simbiose para garantir o sucesso do marketing intercultural na era digital?

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Title Unavailable: Out of Print
Product Details
Edicoes Nosso Conhecimento
6203627437 / 9786203627435
Paperback / softback
15/04/2021
76 pages
152 x 229 mm, 122 grams
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