Business strategy

How will you determine if your company has succeeded if you can't base its performance on a well-defined business strategy?

A strategic plan, established at your venture's birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be.Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company's success.

Readers of Business Strategy will discover how to:- Ask the five key questions vital to any strategic plan- Determine a corporate mission that lifts and inspires people- Define themselves in relation to their competition- Anticipate crises- Reposition their business with new products, services, and technology- And moreIncorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company's bottom line and maximizing their strengths and opportunities.

The path to success starts at the beginning!