Qualitative Research Methods : Collecting Evidence, Crafting Analysis, Communicating Impact

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling mannerDemonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problemsWritten in an engaging style, with in-depth examples from the author’s own practiceComprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy