Riding the Waves of Culture: Understanding Diversity in Global Business (Fourth Edition)

"The bestselling guide to leading effectively in an increasingly global business environment-updated to address radical changes in politics, society, economics, and technology Today's geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together.

As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments.

Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage.

Retaining its in-depth exploration of underlying cultural frameworks that have made it a business classic, Riding the Waves of Culture, Fourth Edition provides new, evidence-based information and insights on critical business matters, including: How to enhance and improve chances of success in M&A deals by expertly handling corporate and cultural