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Image for Native Advertising : Digitale Werbung mit neuen Formaten

Native Advertising : Digitale Werbung mit neuen Formaten (1. Aufl. 2019)

Ejder, Cevahir, Tuna, Coskun
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Dieses Buch erklärt kompakt und auf den Punkt, was Native Advertising ist, wie diese neue Werbedisziplin funktioniert und welche Vorteile sie Werbungtreibenden bietet.

Die Autoren – selber Vorreiter in dieser jungen Branche – geben einen aktuellen Überblick mit wichtigen Daten und Fakten, erklären alle nativen Werbeformate im Detail und beschreiben die Technologien sowie die durchaus kontrovers diskutierten Rollen der einzelnen Player dabei: Publisher, Advertiser und Konsumenten.Ein Praxisleitfaden für alle, die an Online-Werbung jenseits von Bannern und Rectangles interessiert sind, um ihren Produkten mit sensibel gestalteten und gut ausgesteuerten nativen Kampagnen mehr Glaubwürdigkeit und Sympathie zu verleihen.

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Product Details
Springer Gabler
365821368X / 9783658213688
Multiple-component retail product
658
11/09/2018
Germany
105 pages, 23 Illustrations, black and white; XI, 105 S. 23 Abb. Book + eBook.
148 x 210 mm, 166 grams
KJS Sales & marketing, KJSP Public relations, KNT Media, information & communication industries
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