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Introduction to electronic commerce - International Version (2nd ed., International ed.)

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For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.

The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.

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Product Details
Pearson Education (US)
0137008074 / 9780137008070
Paperback
658.872
07/10/2008
United States
English
622 p. : ill.
26 cm
General (US: Trade) Learn More
Previous ed.: published as Introduction to e-commerce. 2003.