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How to think like the world's greatest marketing minds: business lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, Martha Stewart and other masters of marketing

Part of the The leader's edge series
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Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry.

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£17.06
Product Details
McGraw-Hill
0071378529 / 9780071378529
eBook (Adobe Pdf)
658.8
16/11/2000
English
190 pages
Copy: 10%; print: 10%
general /research & professional Learn More
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