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Image for Why We Buy: The Science Of Shopping

Why We Buy: The Science Of Shopping

Underhill, Paco

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culturefull of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the worlds emerging markets.

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Product Details

Publisher/Imprint Simon & Schuster

ISBN/Ean1416561749 / 9781416561743

FormateBook (EPUB)

Dewey658.8342

Published02/06/2000

Book LanguageEnglish

Pages256 pages

Copy LimitsCopy: 10%; print: 10%

BIC JMAL Behavioural theory (Behaviourism), JMH Social, group or collective psychology, KJC Business strategy, KJS Sales & marketing, KJSM Market research