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Hybrid value creation - 1

Velamuri, Vivek K.

Part of the Markets and organisations series

See all formats and editions

This work deals with hybrid value creation - the process of generating additional value by combining products (tangible component) and services (intangible component).

Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation.

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Product Details

Publisher/Imprint Gabler Verlag

ISBN/Ean3834939617 / 9783834939616

FormateBook (Adobe Pdf)

Dewey338.521

Published15/06/2012

Country of PubGermany

Book LanguageEnglish

Pages198 pages

Copy LimitsCopy: 10%; print: 10%

NotesDescription based on CIP data; resource not viewed.

BIC KJSM Market research