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Nachfragerbundelungen als Marketinginstrument (2006 edition.)

Weibacher, Renate, Voeth, Prof. Dr. Markus(Foreword by)
Part of the Business-to-business-marketing series
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Renate Weibacher untersucht, unter welchen Bedingungen Nachfragerbundelungen als aktives Vermarktungsinstrument insbesondere fur Anbieter auf B-to-B-Markten einen Gewinnvorteil bieten.

Sie zeigt Einflussmoglichkeiten des Anbieters auf und leitet Manahmen zur praktischen Umsetzung ab.

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Product Details
Deutscher Universitatsverlag
3835092839 / 9783835092839
eBook (Adobe Pdf)
03/11/2007
German
216 pages
Copy: 10%; print: 10%
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