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B2B Marketing Confessions

Wall, John J

See all formats and editions

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle.

From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

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Special order line: only available to educational & business accounts. Sign In

£22.01 Save 15.00%
RRP £25.89

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Product Details

Publisher/Imprint Lulu.com

ISBN/Ean1300021012 / 9781300021018

FormatHardback

Published28/08/2012

Pages188 pages

Dimensions152 x 229 mm, 431 grams

BIC KJ Business & management